Science, nutrition and health are highly personal and political today.  Questions about scientific integrity and heightened mistrust of science in general are significant barriers to Companies and health professionals face many pressures including misinformation, more discerning consumers, stronger rules and regulations regarding product safety and marketing practices, increased competition from private label products, shrinking margins and more complex supply chains.  Researchers and academia may face more scrutiny as the public's trust in science appears variable at best.  I help companies, trade associations, government agencies, and health professionals to translate science and consumer insights to cut through the misinformation and develop strategies and identify opportunities and appropriate risks that are truthful, meaningful and profitable.

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I believe in responsible conduct, interpretation and communication of science.  I believe in delivering safe and accurately labeled products and truthful marketing.  But I also believe in taking smart risks that are supported by facts and that drive innovation whether it's research methodologies or product design and messaging!  

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Whether it's research, education, products or services, we need to connect with people in the real world if we want them to live healthier lifestyles. That's where I help clients find the best opportunities.